Information Architect = IA
Information Architects = IAs
Information Architecture = IA
Of, by, belonging to Information Architecture = IA’s
I cringe everytime I see “IA’s” used when referencing information architects. Am I bothered by little things? Yes, but this is no longer little. It’s shocking how often you see such a stupid error. Come on people!
Sunday my mother (who was visiting for two weeks) went back to Sao Paulo. Interestingly, I could not sleep at night. I guess I was missing her so, obviously, I wrote her an email whinning. She wrote me the sweetest and geekiest thing back. I feel compelled to share it with the world (translated from the half-Portuguese, half-English original):
Dear,
Those were great days… they are ‘physically’ over because time passed and won’t let us hold on to them, but our memory is capable of holding on to them much more strongly and reviving the (sic) ‘top hits’. As Lakoff would say, “once we can identify our experiences as entities or substances, we can refer to them, categorize them, group them, and quantify them – and, by this means, reason about them.” I can do that! I can identify this “experience” as a unique… just like you are, and also you’re the only person who could understand this message 
Mom
How awesome is it that my mother quotes Lakoff? Awesome!
